Better Business Leads From Search

April 5, 2007

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Better Business Leads From Search

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Send the click to a targeted landing page that's optimized for the ad and keyword.

Gather explicit and implicit data to analyze and score the lead, passing the hot leads to your sales force.

Use lead nurturing to stay in touch and build a relationship with leads that are not yet sales ready.

Track leads through the revenue pipeline, measure the impact of each click on revenue, and apply closed-loop learning to tune your campaign and optimize bids.
In other words, B2B search marketing needs be an integrated part of a complete demand generation process that includes landing pages, lead analytics, lead nurturing, and closed-loop measurement.

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