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Beyond the Hurdles to the Digital Natives

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The article in CIO magazine which begins:

Company leaders are being urged to embrace blogs and other “web 2.0″ technologies to improve their businesses, but some executives say it’s easier said than done. Peter Sondergaard, global head of research for Gartner, told chief executives at Cebit that blogs and online communities like MySpace may have started in the consumer realm but they’ll have a big impact on businesses in the coming years.

Many executives already use blogs to talk with customers, CIO magazine says (which is CIO magazine | Chief execs grapple with web 2.0

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