Beyond Traditional SEM

2006 brought us strategies in online marketing that went beyond traditional SEM tactics. In 2007 these latest tactics will become the bare minimum; in this article I will mention a few items that I think businesses should really take advantage of. Visibility on the internet can now be achieved through Social Bookmarking, RSS (Feed Management) and http://feeds.feedburner.com/webanalyticsworld). Webinars and Conferences which are offered in audio/video formats can also be incorporated into RSS feeds. Users can subscribe to these types of RSS feeds & Podcasts through software such as Juice.

• Set up an account at Digg or Delicious, this will take less than a minute
You can then proceed to submit your most interesting pieces of content to these services
• Don't submit every single content item because everything is not worthy of being submitted. Other users vote for submissions (so they build authority) therefore you don't want to gain a bad reputation. This type of viral marketing can have both negative and positive effects.
• Think of interesting titles and descriptions for your submissions, this will entice user to click through to your website (be honest and be creative).
• Make sure to submit your content to the appropriate categories.
• Don't give up because it does require some practice and testing
2007 will bring new ways to promote your business and in order to harness these methods it will require everyone to quickly get up to speed on the latest concepts. However, don't forget to take advantage of the services already available because they provide some great opportunities for online success. Web Analytics World. Web Analytics is an essential component in developing a successful online campaign. Help convert visitors into customers by understanding them.