An article on the upcoming 'BI has been around a long time and people do get returns out of it, but it has been technology and infrastructure driven and is not addressing the needs of senior management,'
Now it seems to me that not only does it not address the needs of senior management, it does not support the needs of operational staff either. Not management, not analysts, but people working on the front lines helping customers. It also does not help the software that support customers.
Neither BI nor Performance Management will make these high-volume transaction-focused systems better. The systems cannot read reports or look at dashboards. The front-line staff have neither the time nor expertise to draw conclusions from data presented to them. Both front-line staff and front-line systems need decisions - actions to take - about customer treatment. Enterprise Decision Management or EDM is about applying your data to these front-line customer treatment decisions to improve them. BI needs to do more on Performance Management for sure, but you also need EDM to put your strategic alignment from your KPIs and dashboards to your front lines.
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Bookmark Murdok:
VP of Product Marketing with a passion for the technologies of decision automation. 15 years designing, developing, releasing and marketing advanced enterprise software platforms and development tools. Across the board experience in software development, engineering and product management and product marketing.
http://www.edmblog.com
BI - Change Your Thinking
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