Question : When doing SEM with Azoogle Ads or CJ, do you think it's a waste of money to bid for anything lower than the top few spots in sponsored search?
ShoeMoney Answer: On the Pay Per Click side of Search Engine Marketing I never pay more then the minimum allowed by the search engine. So basically 10 cents (yahoo's Minimum) is the most I ever pay per click. This method requires a lot more work and "skill" if you will because you have to come up with longtail keyword combinations, typos, and misspellings.
As far as placement goes really I do not put that much into it. I have found that I get more clicks being 1,2,3 then bad for 4,5,6,7 but ok for 8,9,10 spots. I think this stems from the same explanation as SEO that people either click on the first results or scroll to the bottom and find something that catches there eye.
I think the most important thing is your CTR (click through ratio). There are tricks you can learn to increase this that really have nothing to do with even your ad copy. If you are in the USA and you will see this:
Each Monday I am going to try to take some questions asked to me in email and
http://www.shoemoney.com
Bidding for Lower than Top Few Spots a Waste of $?
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