All sponsored search listings are created equal, or so decrees Brandt Dainow, CEO of ThinkMetrics and Internet ad veteran, after reviewing click-through trends over the past three years. In a nutshell, you can start saving money by not bidding on that top spot. Others, like Enquiro's Gord Hotchkiss, aren't convinced. Curious to see if searchers had become more discriminating over the years, Del.icio.us | Digg | Reddit | Furl Bookmark Murdok:
Bidding On Top Ad Spot A Waste of Money?
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