Yesterday was a bit crazy. A lot of news hit, and most of it I can’t really say much about. Just a little rundown though:
why this could be a game changer Yahoo! Tests Outsourcing Search Monetization With GoogleNo comment. NewsCorp To Join Microsoft In Yahoo! Offer?
No comment, man this blog is exciting. Direct Media Exchange (formerly RMX Direct) at Right Media which was the first “tool” to help publisher manage multiple ad networks and make their lives easier. Since then we’ve seen more in this space like The Rubicon Project, PubMatic, now PubAccess, and Google’s AdManager in a less direct way. I don’t think we’ll see the last of it either.
Definitely not a slow news day in the world of Yahoo!
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