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Big Media Fears Your Video Upload

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It's not the box office return for "Grindhouse" that worries Big Media, but the potential for the Internet to unleash a whole bunch of wanna-be Tarantinos and Rodriguezes into the world of the digital media.

Big Media Fears Your Video Uploadold TV show goes, they could bring a big headache to media and entertainment.

Consulting firm

Moonves cited the ongoing need for quality content: "Current technologically driven distribution channels will expand and new ones will open. But without compelling content, every new platform is an empty shell."

That's the conundrum for Big Media. It's become very narrow-minded, because they tend to fear taking chances and failing. But the same lack of courage holds them back. Meanwhile there is the prospect of someone, or lots of someones, coming along without any fear but with a sackful of digital tools and making something interesting that Big Media does not control.

Eventually someone with real vision, and the forceful, benevolent dictator personality needed to create something great in long-form digital video will do that, and just toss it out there to be shared. No producer meetings, no distribution negotiations, no theater contracts. Lights, camera, action, edit, upload, done.

Then Big Media has to do something that truly terrifies the corner office dwellers. They have to deal with compelling talent on its terms. Not theirs.

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