Big Media, It's Time to Go All Blog

Big media - particularly online media - are in a race against time. While their brands remain venerable, their readership and revenue base are eroding. Perhaps the biggest thorn in their side is the content aggregators - make that the "content aggravators." Google, Bloglines, Apple are all moving fast down the Fortune cover story. All of these players are giving the little guys - be they blogs or small business advertisers - power they simply did not have in the old days. At the same time, a new way of communicating is beginning to resonate with audiences. As blogging and moving quickly in this direction. I also wouldn't bet against the New York Times and their About.com purchase, with Jeff Jarvis consulting. Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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