An ad network across the various properties operated by IAC sets its sights on advertisers willing to pay well to reach affluent consumers.
The companies may break up into five separate ones, but lucrative CPM rate potential will hold IAC's websites together. Plans to push more data from Citysearch, Match.com, TicketMaster, and other IAC properties into an ad platform promises lofty returns. talked with Ask.com in March about likely changes with the search engine, it was hinted that women would be a focal point for ongoing efforts in reaching an audience. Ask's IAC parent appears to be tuning that interest upward by income.Big Money Visitors May Boost IAC Ads
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