With Bing officially launching today, senior program managers from Microsoft discussed the new decision engine in the session "Bing: A New Approach to Internet Search."
Coverage ofSearch is the second most used application on the Web following email. "Satisfaction in search could improve," said Naam. Only 1 in 4 queries delivers successful results.
"We believe search doesn't anticipate user intent. Sixty-six percent of people use search engines more frequently to make decisions," he said. Decision sessions are lengthy.
Opportunities for innovation:
Users are dissatisfied
Users want help searching
Increasing focus on tasks and decisions
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Crawling:
Significant improvements in freshness, quality, and depth
Not changing the msnbot
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