Microsoft is working on a new feature for Bing called "Bing and Ping." This is a means to share your search results with friends. Bing's "decision engine" nature provides plenty of content that users may actually want to share. Nicholas Kerr of the Bing Team
In the below example of a flight status result, it says "Going there? Tell your friends you're coming their way!" Bing on Facebook. They are sending out invitations to fans.
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