Blockbuster has partnered with Sonic Solutions to offer Video on Demand on a wide variety of consumer electronic devices in an effort to stay competitive with Netflix.
The two companies are working with a number of consumer electronic manufacturers, including Sonic's
Jim Keyes
Blockbuster Chairman and CEO
The two companies will make their digital libraries of content available under the
Sonic's device ecosystem, powered by its CinemaNow SDK (software development kit), will help streamline the introduction of Blockbuster's digital entertainment service into a variety of consumer electronic devices. "With more and more broadband-enabled consumer electronics hitting the market, there is a growing need for a service that gives consumers access to premium entertainment on any device, anytime and anywhere," said Dave Habiger, president and CEO, Sonic Solutions. The new Blockbuster service will be available in the second quarter of this year, pricing details have not been announced.
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