Spotted in a post by Hugh MacLeod - an innovative (and, today, hardly surprising) approach to building buzz about a movie by getting bloggers to talk about it. In return, they get free tickets to the US preview. The Instapundit post: [...] The PR folks for the forthcoming Joss Whedon (Buffy, Angel, etc.) science fiction movie blog buzz on Technorati, some of which is as a result of the blogger promo (external reviews - what movie reviewers say, usually in mainstream media. Logical next development - external reviews that include what bloggers say (and think of the potential for spoken opinions in podcasts, too). This looks like it's already beginning to happen as the The Movie Blog. But I'd also like to see reviews by 'normal folk,' movie buffs who also happen to blog (or podcast). I know which type of review I'd more likely read (and listen to) today and be influenced by. NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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