Blog Advice: Target Should Find, Listen, Engage and Empower

Robert Scoble is meeting with the Target Corporation this morning and is asking the blogosphere for advice for the retail giant. Here are some ideas I think Target should consider. They fit within our agency's As Robert says, Target should identify its most influential online evangelists and vigilantes and potential evangelists and vigilantes. Using PubSub and Feedster are a start, but I would not ignore Google too. At CooperKatz, Engage: Target has lots of opportunities to launch blogs that will help them engage in a dialogue with their constituents. Here is just a sampling

• The Designer's Blog - One of the most obvious is its Several Flash-enabled section of their web site where they give people they have helped a voice. This is a good start, but why not also empower them to lead a conversations? Right now the stories are static. Bring them to life! These are just my thought-starters. What are yours? Links: Target Corporation Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.
  
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