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Blog Awards: You Won't Get My Vote

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Blog Awards You Wont Get My Vote

There are things in life you notice with constant surprise, that you don't understand all the fuss about. To me all competitions and awards in the realm of marketing, advertising and PR are such things. Doesn't people see that the emperor has 2005 Business Blogging Awards that got me thinking about this. Again, I might add. I've never liked awards in communications - they're meaningless at best, counterproductive at worst. I think Bruce Mau Design Inc's

  1. The lowest common denominator (a contestant that irritates as few as possible, which makes them an easy choice).
  2. The establishment (long publishing history equals many readers equals many votes, even if size of readership doesn't necessarily relate to results at all).
    3. This is where communication competitions becomes potentially counterproductive. If the awards are seen as important the winners will influence others. People will be inspired by - or even try to imitate - them. But what are they inspired by in that case? Not results, anyway. Now, what I have said is only relevant if we take competitions/awards seriously. If we don't, there's no problem. And I can surely relate to why many people think it would be funny to be awarded. If you're one of them - good luck! Fredrik Wacka is the author and founder of the popular     CorporateBlogging.Info

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