Not every company believes they should be writing blogs, but that doesn’t mean they don’t find blogs important. Just listen to Steve Swasey, Director of Corporate Communications for Internet video renter Netflix: “We don’t have a Netflix blog by design—our philosophy is to let our customers speak.”
Netflix has over six million members, some of them bloggers, and the company pays close attention to what they write. Mike Kaltschnee, the blogger behind the Comments
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