Blog Launches with "New" Chrysler

The “new” Chrysler officially launched yesterday as most of the transition of ownership from Daimler to the private Cerberus has been wrapped up. A day earlier, though, the company spoke to Toby Bloomberg and told her the blog’s goal is to “share the many voices associated with Chrysler that give it its unique “mojo” and provide customers a behind-the scenes look at our company.” Toby promises a full-blown interview with Headapohl soon.

So far, comments have appeared with each post and it doesn’t appear that there’s any effort by the company to filter out the negative. I may have missed it, but I haven’t seen any of the blog authors participating in the comments section. So far, the writing is a bit stilted and the topics are fairly broad—not unexpected for a brand new corporate blog launched to coincide with the launch of a new company. The blog should find its footing right alongside the organization.

Overall, though, launching a blog along with the company is a smart move, providing that window inside and the opportunity for the authentic voices of company leaders to be heard and for them to engage with customers (and other constituents).

One interesting note: Accompanying the RSS feed for the blog is a link that reads, “Podcast feed.” This leads to a 404/page-not-found, but suggests that a podcast is in the works.