Blog Networks and How they Split the Cash

Fascinating article over at oir.org on how editorial lines are blurring as bloggers' salaries are tied to traffic. I'm not sure how I missed it when it first came out - but I'm glad Duncan The article looks at a number of models that blog networks and multiple author blogs are using to pay authors and focuses upon the growing trend to tie payments to traffic levels. Jason Calacanis says that the money making part is his responsibility at Weblogs Inc and he'd rather his authors spend time writing quality content rather than chasing the big story. Having said this I'm sure the level of payments (there is a big variation between $100 and $3000) at Weblogs Inc is somehow tied to traffic - even if indirectly in accordance with the earnings level of the blog concerned - no doubt other factors like numbers of posts etc are tied into agreements. As an aside (and not mentioned in the article) are other networks which all seem to take variations on the above approaches. Shiny Media - again I'm unsure of their model and despite some serious searching on Google am yet to find anything. They do seem to be Creative Weblogging is another network who share revenue with their bloggers - their ProBlogger.net, a blog about the many ways of adding an income stream to blogs.