Haas MS&L Blogworks - the PR firm behind the GM exec weblog - is asking readers on their new blog ...
"writes...
Scoble's
My advice here is to integrate the blog into how news - both good and bad - is delivered. If the company can't, then wait to see how the readers respond when the news pebble lands in the water. However, be careful when blogging anything that might be perceived as candy and lollipops in the days following such an event.
If customers are running to your blog in search of answers, then it's probably time to speak up. I think what got GM in trouble here was the stark contrast between the good and bad. I applaud the MS&L team, though, for having the courage to ask for feedback. That's how we all learn.
Links:
GM exec weblog
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.
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Blog on the News - Both Good and Bad
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