For those who are fans of Guy Kawasaki, there is a phenomenon he is fond of calling "Guy's golden touch."
It is his own trademark reversal of a well known saying, where he likes to note that "everything that turns to gold is what Guy touches."
One site that is definitely gold right now is Twitter, riding a wave since it's popularity at SXSW last year, the site steadily seems to be getting more and more users. Whereas the early reports on Twitter were that it was solely for uber-connected geeks and social media types who had nothing better to do all day than broadcast their latest feelings ... Twitter is getting unexpected enthusiasts. Guy is one of them, using microblogging to help promote his new site, Truemors ... and it is just one example of how he manages to use his personal brand to promote the brands and products that he supports (or invests in).
Truemors has an interesting mission - to allow people to share rumours that are true (as opposed to gossip) and accepts user contributed headlines similar to digg or any other content sharing site. The site's aim is to help sift through the cascade of content we all deal with everyday. The juiciest headlines from the site make it into the Comments
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