Blog Talk: News Embargoes Are More Important Than Ever

Yahoo corporate blogger Jeremy Zawodny wonders if media embargoes are overused, thanks in part, to the role of corporate blogs... What some journalists have figured out is that we almost always post something on the About those NDAs and Embargos... Well, if only it were that easy. Maybe for Yahoo it is. When they breathe everyone cares. But for lesser known companies with announcements that are "on the bubble" when it comes to breaking into the press, exclusives and embargoes are even more valuable currency nowadays. That's because of the competitive pressures journalists are feeling from the blogopshere. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.