Back in the early 1990s, when I worked in communications at Dell has launched a blog. The first post came on July 5; the official announcement of the blog's presence was made yesterday. The blog was inspired by MSDN's Channel 9, designed to create transparency and open a dialogue. Consider what it probably took to get a Dell blog launched. More than likely, some executives needed to be convinced by lower-ranking enthusiasts. The execs' reluctance was based on having already been burned in the blogosphere. They probably gave their approval after many presentations and memos, but with caveats and conditions. Still, the blog is accepting critical comments, and the company has made Jeff Jarvis, the blogger who stirred up the storm of controversy with his Dell Hell posts, wrote:
The subtitle is "direct conversations with Dell" but this is as much a conversation as yelling at a brick wall. There is not one link there. It's filled with promotions for Dell's wonderfulness.Andy Lark for counseling patience:
The bloggerati just need to get over every blog coming out the gate reading like a conversation at the local pub and not rehashing the past trials and tribulations of bloggers. It takes time for a corporate blog to find its collective voice.There's a fine line between evangelizing and sanctimony. Or, to put it another way: Guide, don't chide. UPDATE: Surprise, surprise. They are Shel Holtz is principal of a shel of my former self
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