The latest gaff in online journalism comes courtesy of prominent tech blog, emphasizing once again an important point: When bloggers are under pressure to be first and fast, the journalistic process is undermined and due diligence is neglected.
The blog in question, though its inaccurate headline was pointed out, including the erring blogger's previous stomping ground—Silicon Alley Insider, the news was discredited by Twitter founder Biz Stone himself.
There are no ads now or current plans to put ads on Twitter.
As Blog Herald noted, the only update passing as a correction comes in the comments section, where the author almost acknowledges a mistake, but before doing so opines that ads on Twitter are just a matter of time.
Which sort of, in some kind of logic, makes it true.
In this critical time of shifting media,
It does seem eventual that, in order for online publications to thrive in an increasingly competitive news environment, they will have to focus less on the short-term traffic bursts Google News, TechMeme, and Digg will provide, and more on their overall short life expectancy. The same goes for all media, though, not just bloggers, focusing on the 24/7 news cycle and expecting that the whole truth and nothing but the truth comes out eventually. In the meantime, anything goes. But eventually, people (the news consumer) will tire of it.
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