Blogger Junkets Rekindle an Old PR Approach

In the pre-Internet era (I know call me a mastodon), press junkets we're huge. Companies would spend oodles of money to fly reporters in for a whirlwind tour of a destination and/or to meet certain high-profile individuals. This practice is still used widely today in travel and courting bloggers. For example, the Netherlands Board of Tourism and Conventions is Search Champs, which took place this week. Last year even Boeing ran Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

He authors the