Neville is currentlly the VP of New Marketing at NevilleHobson.com
Blogger Relations the Right Way
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blogger relations campaign for his client ClickTV. Blogger relations is a new element of public relations practice that's emerging as blogs increasingly become a credible business communication channel. It's such a new area that a generally-agreed definition of the term isn't even clear yet (try Nokia N90 campaign developed by FIR interview last December.
Then we had the some of the basic things you ought to do in blogger outreach and which were lacking in the Edelman example.
Which brings us to Shel's project.
Shel outlined in DiggThis | NevilleHobson.com blog which focuses on business communication and technology.
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