There are risks in blogging. The risk of being fired is evident from several examples. There's also been talk about the possibility of legal actions against bloggers that say too much publicly (in relation to for example disclosure rules). So this means that corporate bloggers must be risk seekers? Not necessarily. We might just be overconfident in our own abilities. In "While conventional wisdom assumes entrepreneurs have great risk tolerance compared to the rest of us, in controlled experiments that tracked attitudes to risk, we consistently found that they aren't really that different." "Entrepreneurs, like everybody else, hate uncontrollable risks, but on the other hand, they're overconfident in their own abilities -- they think they can control their abilities in a random drawing of people." "...if there's a high degree of ability uncertainty, we will see a sufficient amount of entrants because their overconfidence compensates for the uncontrollable risks." Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info
Bloggers Are Overconfident Entrepreneurs?
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