Bloggers Form Lynch Mobs, Prove Forbes Right

When I was younger, I loved the cheesy "article on blogs, which does take a page from FOX. attack on Forbes pretty much proves Forbes' point: BusinessWeek and Nick Denton was fight back, although that is a not a good way to describe being aware and some of the advice on the list is best ignored. Memeorandum now, and Doc Searls has a good and balanced post. Gump said... Excellent post. Companies that are not doing blog monitoring (and PR professionals that are not counseling them to do do it) are taking a huge risk. I like to say that if a medium to large sized company had ten picketers marching out in front of their headquarters, they'd pick up the phone and call their PR firm immediately. No question - this is crisis communication 101. And PR would be in charge. But the same thing is happening online. Blogs, message boards and newsgroups are the communities where consumers and customers are talking with one another - and to your point, Jeremy, often negatively. And many companies are not waking up to this important fact. Nor are they (and their marketing firms) monitoring these online communities. POP! Public Relations, a public relations firm based in Arizona, USA.