Bloggers Gaming Google Finance

To gain added exposure for their stories, some bloggers have begun taking advantage of the way Google Finance incorporates content as part of a company's information page. Bloggers have found another way to increase awareness of issues they find relevant to a publicly traded firm's operations. By including the ticker symbol for a company in a blog post, discussed the issue of using Google Finance to spread the word about a company's actions. Her post about Kathryn Cramer's blog entry on Secure Computing, where Cramer included the company's ticker symbol, noted how Google Finance picked up the post and placed it on Secure Computing's page there. MacKinnon likewise tried the experiment as well. An earlier post Amnesty International to learn more about the Shi Tao case and Yahoo's connection.) As legitimate bloggers begin using this tactic, so have spammers and PR types. Commenters on MacKinnon's Google Finance post noted how this already happens. Dominic Jones posted that the company's name, not the ticker symbol, will help blogs rank higher for the Blog Post section in Google Finance. Tag: Add to document.write("Del.icio.us") | Yahoo! My Web Drag this to your Bookmarks. David Utter is a staff writer for Murdok covering technology and business.