"Blogs and participatory journalism are impacting the practice of public relations." That line was taken from one of my favorite blogs and I couldn't agree more.
thread in the eBusiness forum WebProWorld to discuss this topic. Click below to provide your insight: Micro Persuasion and is written by Steve Rubel, a self styled public relations guru. Today's article will help you get started using blogs as your leap pad to more effective PR. The key to making a blog work for you as a business owner or manager is focusing on a topic that relates to your work and expertise. For instance, Steve Rubel's day job is VP of Client Services at a PR firm. His blog highlights his knowledge and expertise about public relations thus making him more valuable to his firm even though he is not directly writing on behalf of his firm. It is very important to maintain objectivity in the blogosphere. If it is obvious PR it is BAD PR! Making Yourself an Expert There are many ways to do a successful blog. What it really comes down to is offering readers a unique perspective and commentary, providing links to unique resources and news and updating daily or close to it. Add your own spin and commentary it doesn't have to be long, just interesting. A good example of a more news-oriented blog with good spin is Media Guerrilla is skilled at relating personal experiences. To keep readers coming back, connecting with the reader is very important. Writing a blog is one way to establish yourself as a "How Visitors Find You Plan on linking to a lot of other blogs and news sites. Your links to them will in time foster an environment that encourages them to link to you. That's how it works in the blog eat blog world. If you see a link to a news story in another blog, link and reference that blog along with your link to the article. Never ask for a link, just know that those who give will receive. You should also submit your new blog to all of the Daypop and Syndic8, RSSTop55 for an extensive list. Why Blog For PR? According to a provide your comments on blogging and PR. Do you have a blog? Has it been effective in driving traffic to your site? Has your blog helped you gain clients and business? Have you had trouble promoting your blog? More Murdok Articles About Blogs: Blogs Used To Boost Google Page Rank Of Porn Sites Intelliseek Now Analyzes Content From Millions of Blogs Got Blog? What Are Blogs? 10 Steps to Marketing with Business Weblogs murdok is the CEO of WebProBlog which focuses on internet business and marketing trends.Blogging For PR
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