I can't imagine how I missed And: [] Blogging will no doubt always have a place as an underground medium in closed societies; but for those in the west trying to blog their way into viable businesses, the economics are daunting. The inherent problem with blogging is that your brand resides in individuals. If they are fabulous writers, someone is likely to lure them away to a better salary and the opportunity for more meaningful work; if the writer tires and burns out, the brand may go down in flames with them. Butterworth wrote a the many comments are online. You may not agree with some or many of Butterworth's points and conclusions, but all of this is a great read. (NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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