Blogging Styles

A client of ours was joking around with me last week and said I was the "West coast version of Steve Rubel." I had to laugh... ... (no offense, Neville's this blog was to try and share my experiences and opinions about tech PR and I suppose to some extent discuss the impact of social media on communications programs. My goal was never to become the definitive source for the entire PR industry or the must-read blog for all the latest news. I think there are plenty of other folks out there that do a much better job at this, and Steve is certainly one of them. That being said, one area I would like to work on with this blog is bringing more personal (in the trenches) commentary to what I'm doing behind the scenes on certain accounts - especially our online projects. There's always going to be a fine line to walk here because client and competitive sensitivities take priority, but at the same time I've only scratched the surface in terms of sharing what I and the team here are doing with our Digital Advocacy work, so I think it's time to start opening up a little more on that front. Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.