Have you ever thought about your blog as your house ... And your contacts with other bloggers resembling "life between buildings" ... Well, I hadn't until I read reasons to start a corporate blog, but building strong relationships with people must be among the most common ones. "As in cities, blogger communal spaces are not evenly distributed: some neighbourhoods are full of social activities and conversations, while others look like a random collocation of houses where inhabitants have nothing in common. Blogger communal spaces may have visible boundaries [...], but more often indicators of a community are subtle and is difficult for a non-member to distinguish." A successful corporate blog, with a relation strengthening purpose, must find it's way in to those (busy) communal spaces. The paper is not practical. Not "10 tips to build a great blog". But the authors' pilot study offers some guidance. "...we were able to identify a network structure with, a large periphery membership and a strong core with fuzzy or fluid boundaries, which allow for the periphery members to become a core member by both entrance through topic and through reciprocal linking." This isn't a totally new concept. Remember the discussion about CorporateBlogging.Info blog which is a guide to business and corporate blogging.
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