While blogs are now considered mainstream with more businesses using them to get their message out, just how are they building buzz online? The SES session "Blogging For Business" has the answers.
(Coverage ofReasons for blogs:
Showcase your personality
Create a feedback cycle
Build a loyal community
Create an emotional investment
Increase your credibility
Leave it open-ended and integrate media into your blog. Engage with your readers-comment back.
People don't trust ads but there is trust online with friends and strangers who have credibility.
Blogging is as effective as word-of-mouth.
Easy blog marketing:
Comment early (gets attention of other readers)
Frequent comments
Spread comments
Comment late (to get attention of the blogger)
Pitching a blogger
Use real language
Respect their time
Develop a friendship
"Whatever industry you're in, start building relationships now in the community because you may need to pitch something in the future," Laycock said.
Before pitching a blogger:
Address them by name
Make sure you have the correct personal email address
Spell check
Send individual emails
Be transparent
Familiarize yourself with their readers
Make sure your pitch is relevant to their readers
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