Blogging Your Clients Revisited

Longtime readers of this struggled in the past over whether or not I should blog about the client engagements my firm is working on - even if they are relevant to what this site covers. Some have openly supported me. I applaud them both. This is certainly a polarizing issue among at least the PR bloggers and worthy of an ongoing discussion. Tonight I have decided to test these waters again by pointing out two relevant news items related to WeatherBug - a very popular online/on-air weather services company. Like other major media brands WeatherBug has been looking to engage their users to participate in the editorial process. Today they announced they are building a local weather monitoring network powered by consumers armed with backyard weather stations. This effort will enhance, rather than replace their existing professional network of 7,000 sensors in an effort to be more locally relevant. It's citizen journalism at work. You can read more here. Separately, we are also working with your thoughts no matter which side of the fence you're on. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.