Back from two phenomenal days at BlogHer, and now starting to digest some of the things that I'd noticed over the weekend.
First off, the right and wrong ways to market at a conference. Some thoughts from the I'd have to agree. GM did three things right:
1) They had a noticable physical presence (a half-dozen parking spaces in front of the convention center)
2) They offered an experience (a chance to drive some hot and eco-friendly vehicles)
3) They stayed the hell outta-the-way, and only interacted with those who wanted to interact with them (they didn't impose...if you wanted to interact, they welcomed you with open arms, but did not interrupt in the slightest into the proceedings of the conference)
Contrast this to the way Microsoft handled their opportunity. What other things did you see at BlogHer (or other conferences) where the sponsors either did something very, very right or horribly, horribly wrong?
(photo credit: 
BlogHer and Conference Marketing
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