Blogs Are Hurting B2B Publishers

TechWeb brings us a gloom and doom research report stating that business to business trade media will see print ad spending decrease due to blog advertising, sponsorship and content opportunities. "Users are finding alternatives to paid trade sources: mostly ad-supported content and user-created content from blogs." Hogwash. OK, The Washington Post and tchotchke giveaway These ideas are just the tip of the iceberg and everyone involved in the show (publisher, organizer, exhibitor, attendee, non-attendee) can benefit. TechWeb notes "trade companies are likely to continue acquiring online shopping, social networking, and blogging-related companies in an effort to expand their businesses online." Well trade media is the original niche, or micro, media. Who better to take advantage of the blogosphere? Business to business is near and dear to my heart after 13 years working in this sector. I'm rooting for them. Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations