Blogs are the New Journalism

O'Reilly and Associates: Blogs are the new journalism and "this blogging thing" is starting to look interesting. (a cut: "Dan Gillmor, who recently left his beat as technology columnist for the San Jose Mercury News, notes in his book "We the Media": "If my readers know more than I do (which I know they do), I can include them in the process of making my journalism better." Journalism, Gillmor suggests, is moving from a broadcast to a conversation. "The first article may be only the beginning of the conversation in which we can all enlighten each other." Since he wrote those words almost a year ago, Gillmor's thinking has evolved -- so much that he has left his job at the Mercury to start a nascent company to take citizen journalism in new directions. Currently, Gillmor is thinking a lot about what he calls distributed journalism. On his Talking Points Memo and Click Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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