Blogs Away: Why Blogs Are Important To Market Strategy

It is a "whodathunkit" kind of thing, isn't it? A web log, with its straightforward elegance, its honest and reciprocal dialogue, its inexpensiveness (though time is money), has become the next darling of marketing and public relations-a real time, two-way walkie-talkie, a bulletin board of instant feedback.

Merriam-Webster's Dictionary awarded it "the word of the year" in 2004. In that year, the percentage of Internet users who had read blogs eMarketer reported that just 4% of major US corporations have publicly accessible web logs. And that, dear readers, is a huge waste of resources. Just from a marketing standpoint, the demographic that blogs typically reach should be attractive enough. The highly coveted, proven-to-be-lucrative, unsettled in spending habits, frequently targeted 18-24 year-old age group is more than Mark Jen after he provided a bit too much infomation about

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