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Blogs Don't Need Opinion (Oops, That is One!)

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Good blogs don't need to have opinions to become well read. They do need links; it's their air supply. Consider what Robert Scoble, Neville Hobson, Scoble and this simple link. Opinion has its place and it is certainly very important and valuable, but links are primarily what get me visiting certain blogs every day. Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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