The Yahoo! account team over at public relations firm Fleishman Hillard brings us a great example of the impact blogs can have on analyst relations. And since I am no longer at an agency, I have no problems submitting it up for your review.
On April 20, 2005, Forrester's Charlene Li posted on Google's personalized search offering. Yahoo! responded and Li blogged their blog that an announcement is forthcoming.
Yahoo! managed to supplant the Google buzz using three posts on one Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations
Blogs' Impact on Analyst Relations
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