Blogs' Impact Still Unfolding

Several articles are showing us some of blogging's deeper business implications: Pete Blackshaw looks at the impact of push-button publishing ... on traditional Web sites, corporate Web teams and interactive agencies in his ClickZ article, opines on the Bloglines/Ask Jeeves deal and discusses how desktop search will ultimately prevail over Web-based RSS readers. I'm in agreement and hope it is the tip of the iceberg when it comes to consolidation in this industry. BlogPulse, Technorati, Feedster, PubSub. A few things come to mind here: the IT teams developing these services need to have marketing in the room when they name their innovations (ok, at least the folks at Technorati); the space is crowded; one of the big three (Yahoo, Google, Microsoft) will ultimately wrap some of this blog/rss search functionality into their own offering. The MacNeil/Lehrer Newshour, puts a fine point on the topic at his Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations