Bloggers can now extend their reach and engage their audiences by teaming up with other blogs they like.
That's the premise behind Since opening its beta program one month ago, over 250 bloggers have started or joined CLIQs around a wide range of topics including "Blogging Parents," "Portland Web Technology," "Law Librarian Bloggers," and "Screenwriting." Some bloggers are seeing up to 14 percent of their audience shared with other members of their CLIQ.CLIQ is based on Offermatica's content relevance engine, and takes advantage of three critical dimensions: social networks, formed by bloggers that share interests; content promotion by each individual blog; and popularity according to their readers. "The goal is relevance, and people create relevance through their connections and their behavior," said Matthew Roche, CEO of Offermatica. "Just one of these elements alone is not enough."
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