Bloggers can offer companies a great way of getting in contact with potential customers and angry critics. Sending out unsolicited releases is not, however, the best method of reaching bloggers, and so a session at the BlogWorld Expo explored the relationship between bloggers and PR departments.
(Murdok spent the weekend in Vegas at the SocialMediaExplorer.com, recommended that companies chat up bloggers before hitting them with business-related suggestions. Avoid the BBC field, he said, and "focus on relationship and not the pitch."The vice president of strategy and technology at
Brian Solis, the principal of
Here's one last piece of interesting information: Falls believes companies can save time by using these tips to approach traditional media in addition to bloggers. Murdok Reporter/Anchor Abby Prince-Johnson contributed to this article.
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