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Blogworld: PR Dos & Don'ts

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Lead by Sue Bohle - a few friends on the panel, including ' /></a>
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There are distinctions on bloggers - from professionals to semi-pros to amateurs. And, it's a difference in outreach also. There's IM versus email versus Facebook walls versus Twitter versus commenting on blogs (I view that as comment SPAM, though).<br />
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About sharing the stories, the good, bad and the indifferent. Cross-pollinating the stories, to the point of online and offline engagement.<br />
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Should there be a new PR person, or can the traditional PR people learn. Do there need to be specialized teams, or can the traditional teams need to be trained.<br />
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PR is everyone at the company's responsibility - if you are an employee, you are in PR for the company whenever you are engaged in the public. There is a team for media relations, but we all have responsibilities in the public perception of the company.<br />
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Rachel Luxemburg also <a href=wrote on the panel

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