Ben Keighran moved from Australia to Silicon Valley to position his company, Bluepulse, for big gains among the youthful crowd here that's likely to embrace the service. A bit of trivia: As they continue their ad tests - the Avril Lavigne one was part of a test with Sony BMG - Bluepulse will keep reaching out for their target audience with features like group chat and mobile widgets for services like Flickr or Blogger.
In a way, that has been a challenge for Bluepulse. We asked Keighran about expanding in the US, where inferior data networks as compared to Japan and Europe could be an obstacle. He acknowledged that, but expressed confidence based on US users showing up in enough numbers now to put America in the top five of countries using Bluepulse.Bluepulse Taps Mobile Social Networking Market
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