Following the General Motors executive blog earlier this month, another Fortune 100 company takes a step into the blogosphere ... ... aircraft maker Randolp S. Baseler, Vice President Marketing, Boeing Commercial Airplanes, his first post on 17 January in No comments, no RSS, no trackback, not even an email contact - and no indication that such interactive features are coming. So a one-way communication channel. As the blog evolves, I hope Mr Baseler will see for himself the larger benefits to better relationship development with his visitors that will result from developing the blog into more of a two-way forum for exchanging views and opinions, not purely visitors passively reading about his own. No matter, a very welcome step in its present form nevertheless! (Hat tip: Robert French at NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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