The people behind the Boing Boing blog have updated the layout of the site, featuring more prominent positioning for rich media advertising.
"Welcome to the new Boing Boing!" Mark Frauenfelder wrote on the popular blog.
Since Federated Media head John Battelle has long been the "band manager" behind the blog, helping manage its numerous little graphic advertisements, we aren't surprised to see his organization delivering more ads on Boing Boing. Text ads from FM's server and the ubiquitous Google AdSense program appear alternately in the ad-dedicated right sidebar of the site. Even better, an ad displayed by Google follows the no-holds-barred ethic of Boing Boing. As shown in the screenshot we caught, Google feels that "piercing nipples" would appeal greatly to the Boing Boing readership.
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