Globally, the most popular items to purchase online are books with 41 percent of Internet users doing so in the last three months according to Nielsen Online.
Among U.S. Internet users 38 percent bought books in the past month. In the UK 45 percent of Internet users have bought books online and in Germany 55 percent had done the same.
“Some of the biggest buyers of books on the Internet are from developing countries—China, Brazil, Vietnam and Egypt—indicating massive growth potential for online retailers that can specifically target these fast- growing markets,” said Jonathan Carson, President International, Nielsen
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