Borders Group Inc. has launched its own ecommerce site after a year and a half of development and testing.
The new site will allow customers to shop online and will also be available on in-store kiosks for people to use while they shop.
"By creatively combining the assets of our new online channel with the many advantages of our stores and vice versa, we're giving customers an elevated experience that we believe they'll find more satisfying than anything else in bookselling today," Borders CEO George Jones told the Free
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